Sun/Java, oh why do you do this?

Carbonite, the consumer/small business online backup company, has struck a deal with Sun to piggyback on Java and offer a free 30-day trial of its widgetry to anybody who upgrades to the latest version of Java or downloads in for the first time.

Carbonite Piggybacks on Java | JAVA Developer's Journal:
http://java.sys-con.com/node/1027624

Grrrrrr! Updates should be updates! WHY add software to an update? If We wanted to (or wanted my customers to) Get Carbonite (Which We don't, Sensible Gurus uses what we feel is a Superior product) we would Download it!!!!! (This goes for you too Apple! Safari is NOT an update to iTunes!)